A good concept for a music video is essential. For this piece, we focused on 4 locations that provided context for the subject matter of this song. Each location represents a touchstone for the lyrics of 'All Done'. Falling in a black voice, writing in isolation, the studio, and a passionate performance.
Music Video
The story is familiar and the concept is simple. We often hold onto things, but part of moving on is letting go and realizing that it's all done. Gray puts words to feelings we have all felt and situations we have all lived.
Client
GRAYtheband
Year
2023
Each note Gray sings is infused with raw passion, authenticity, and vulnerability, captivating audiences and leaving them yearning for more. With an uncanny ability to convey profound stories through their music, GRAYtheband invites you to embark on a transcendent journey that will linger in your soul long after the last chord fades away